A bear that doesn’t just tell stories, but places children in the narrative giving them control of where the story goes next.
Problem
When parents need time to do things independently from their child, despite their opposition to excessive screen time, end up giving them a device to keep them occupied as the easiest solution.
Solution
Baloo is a screenless solution to keep children engaged with minimal supervision by having them make decisions that impact the direction of the narrative. To strengthen engagement, the toys that they already know, and love can be placed into stories as characters.
Queuing up stories, songs, and activities from the ever-expanding library of content lets children explore the content they like most while ensuring parents get the time, they need to accomplish their tasks.
Our Vision…
Meet the Team
Project Lead – Hannah Chung
Visual Lead – Jess Lam
UX Researcher – Zeeyad Khan
UX Designer – Shreya Rege
How I Fit In…
My official role was the UX Writer, but our effectiveness as a team showed through our flexibility, leading me to have held a variety of responsibilities by the end Including:
- Writing personas
- Process book documentation
- Prototyping branching narratives
- Physical product visual design
- Physical product renders and animations
See the whole process of how we created Baloo here.
